1. course title:新闻学概论
2. course title: introduction to journalism
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, freshmen
6. course description:
the course covers a range of topics, via multi-media teaching methods, including nature of journalism, basic rules of journalism and media, the role, status and function of journalism in social life, and principles, methods and special features of journalism. the goal of the course is to help students construct a correct sense of value and professional behaviour concerning journalism.
7. textbooks: liu jianming. 2007. a course book on theories of journalism. beijing: communication university of china.
8. credit and hours: 3 hours per week, 54 hours in total, 3 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 中国新闻传播史
2. course title: history of journalism and communication in china
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, freshmen
6. course description:
the course introduces students to the history of journalism and communication in china, by discussing various topics including journalistic activities in ancient china, the introduction of modern journalism, early foreign press in china, the development of chinese press in modern times, contemporary chinese press since 1949, and the latest reform in journalism and the industrialization of the media since the 1990s.
7. textbooks: fang hanqi. 2002. history of journalism and communication in china. beijing: people’s university of china press.
8. credit and hours: 3 hours per week, 54 hours in total, 3 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 外国新闻传播史
2. course title: history of journalism and communication in foreign countries
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, sophomore
6. course description:
the course aims to broaden students’ vision of journalism by introducing them to many topics in foreign journalism, including western journalism and communication before the 17th century, the development of british, french, american, german and japanese press (groups) in modern and contemporary times, the evolution of press in the russian area, the birth and status-quo of modern journalism and communication, the development of present-day television, broadcasting and international communication. upon completion of the course, students will be able to view journalism in a contrastive manner.
7. textbooks: zheng chaoran. 2000. history of journalism and communication in foreign countries. beijing: people’s university of china press.
8. credit and hours: 3 hours per week, 54 hours in total, 3 credits
9. test mode: written examination/ term paper
———————————————————————————————————————
1. course title: 国际传播
2. course title: international communication
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, junior
6. course description:
this course is designed to equip students, via introducing important theories and empirical results in the field of international communication, with the knowledge of the operation mechanism, rules, laws and ethics concerning global communication under the context in which global politics, economy and technology become integrated. it helps students acquire the spirit of critique. the content of course includes a comprehensive introduction to the historical change and theoretical framework of international communication, selected global cases, elaboration of theories and an introduction to the process and trend of the globalization of communication and media industry, and the influence of such process and trend on world cultures and on the utilization of new technology in future communication era. teaching methods include watching videos and in-class discussion.
7. textbooks:《国际传播：延续与变革》，[英]达雅·屠苏著、董关鹏主译，新华出版社，2004年版
8. credit and hours: 3 hours per week, 54 hours in total, 3 credits
9. test mode: submission of essay
———————————————————————————————————————
1. course title: 新闻传播学前沿论坛
2. course title: frontier forum of journalism & communication
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, junior
6. course description:
this course is designed to broaden knowledge horizon, enrich knowledge structure and foster theoretical attainment and awareness of emotions of the students, via introducing current trends and theoretical developments of the discipline by scholars and practitioners of journalism and communication both home and abroad. the content of course includes an involvement of the latest results of theoretical research and industry developments concerning this discipline, an extensive introduction of the frontier knowledge of journalism and communication of china and beyond, and also classical cases of media communication. teaching methods are flexible and are at the lecturer’s discretion.
7. textbooks: lecture notes and handouts
8. credit and hours: 3 hours per week, 54 hours in total, 3 credits
9. test mode: submission of essay
———————————————————————————————————————
1. course title: 新闻写作
2. course title: news writing
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, sophomore
6. course description:
this course is designed to help students master the norms and writing techniques of varied news forms and the utilization of such norms and techniques in news writing practice, on the basis of understanding the fundamental principles, methods, requirements and techniques of news writing. it involves message writing, report writing, exclusive interview, feature story and in-depth report and other news forms. teaching methods include lecturing and training in class, supplemented by after-class assignments. multi-media will be used.
7. textbooks:《新闻写作教程》，刘明华徐泓张征人民大学出版社2002年3月第一版
8. credit and hours: 2 hours per week, 36 hours in total, 2 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 新闻评论
2. course title: journalism comment
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, sophomore
6. course description:
this course is designed to help students understand the requirements in writing varied forms of journalism comment, to equip them with the ability to use common forms to write and independently analyze specific works and journalism phenomenon. it involves the definition, feature, function, effect and origin of journalism comment. it deals with selection of a subject, the approach, title, structure and way of argumentation of journalism comment. it also covers varied forms of journalism comment and comment on varied mediums and their different features and application. teaching methods include lecturing and training, supplemented by after-class assignments. multi-media will be used.
7. textbooks:《新闻评论教程》，秦珪胡文龙，人民大学出版社，2006年11月
8. credit and hours: 2 hours per week, 36 hours in total, 2 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 广告学概论
2. course title: an introduction to advertising
3. course code:
4. category: optional course
5. students: undergraduates of teaching chinese as a foreign language major, senior
6. course description:
this course aims to help the students know the basic theories of advertising, grasp the general laws of advertising communications, acquire the basic practical ability of making creative advertisements as well as making advertising documents and plan books. the teaching content includes the basic theories and knowledge of adverting, a brief history of advertising, advertising positioning, advertising appeals, advertising psychology, advertising creativity, advertising documents, advertising media, plan books, international advertising and advertising laws and regulations. the focus is on advertising creativity and advertising documents. the teaching method is the combination of teacher’s teaching and students’ appreciation and creation of advertisements, with the assistance of multi-media.
7. textbooks:
ni ning, a course in advertising. beijing: people’s university of china press, 2004.
8. credit and hours: 2 hours per week, 18 hours in total, 1 credit
9. test mode: written examination
———————————————————————————————————————
1. course title: 传播学概论
2. course title: an outline of communication theory
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, junior
6. course description:
this course is designed to, via introducing the inception, development and status quo of communication, help students know the major scholars and their academic perspectives in the field of communication study. it helps students apply communication theories to phenomena and understand the preliminary methodology of communication study, and hence start to research in this field. it aims to foster a spirit of critique and to encourage doubts against extant theories. with its strong theoretical requirements of the course, the teaching methods will be mainly relied on lecturing and be supplemented by discussion.
7. textbooks:《传播学纲要》，陈力丹闫伊默著中国人民大学出版社，第一版
8. credit and hours: 3 hours per week, 48 hours in total, 3 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 新闻编辑
2. course title: news editing
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, junior
6. course description:
this course aims at introducing to the students the basic theoretical and practical knowledge of news editing. foster their capability in practical work in the choice and editing of news.
7. textbooks:《新闻编辑学教程》，吴飞著，高等教育出版社，第一版。
8. credit and hours: 3 hours per week, 48 hours in total, 3 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 世界史要论
2. course title: issues in global history
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, junior
6. course description:
this course gives a brief idea on the development of global history. through individual topics, students will learn the forming, development and features of various cultures and discuss the communication and integration of cultures under the circumstance of globalization. this course will help the students to build historical consciousness including world history, ancient civilization, politics in ancient countries, christian culture and the forming of western and eastern culture, transition of western europe to modern times, the forming the nation-state, structure of modern countries, science and industry, expand of europe, spread of modernization and the contemporary world system, etc.
7. textbooks:《世界史》，吴于廑、齐世荣编，高等教育出版社；《世界文明史》
8. credit and hours: 23 hours per week, 36 hours in total, 2 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 社会学概论
2. course title: introduction to sociology
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, sophomores
6. course description:
this course aims at introducing to students some basic concepts, theories and research methods of sociological studies. its contents include main sociological areas such as culture and society, social interactions and daily life, community, family, clan and social mobility, physical, gender, social stratification inequalities, as well as mass media and communications, population growth and ecological crisis, etc. the course is not just a systematic introduction to sociology; it is also to help students put theory into practice and facilitate their understanding of social changes and social problems and necessary solutions. special attention will be given to the close relationship between the changes of modern society and media and communications, which is a very important focus in modern sociology.
7. textbooks:
giddens, anthony. 2003. sociology (5th edition). beijing: beijing university press.
8. credit and hours: 2 hours per week, 36 hours in total, 2 credit
9. test mode: written examination
———————————————————————————————————————
1. course title: 初级采访写作
2. course title: preliminary news gathering and writing
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, freshman
6. course description:
this course is closely related to journalism and mass communications theories. it will systematically inform students of the development regarding ideas and practices of news gathering in modern mass communications. besides, it will touch upon chinese institutions for journalistic industry and relevant policies, and thus help students with their study of some basic principles of news gathering. what is more, the course is to familiarize students with the social roles and professional ethics of journalists, enable them to seize the dialectical interaction between news and society so as to promote students’ news gathering practices to a higher level. in terms of skills acquisition, students will learn some fundamental methods of news gathering, and employ various approaches to different tasks independently.
7. textbooks:
liu haigui. 2008. a textbook of news gathering. shanghai: fudan university press.
8. credit hours: 2 hours per week, 36 hours in total, 2 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 广播电视新闻概论
2. course title: introduction to the tv and radio media
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, junior
6. course description:
this course offers an introduction to the development of electronic media, especially the technical development of radio and tv broadcasting, and their legislation system, organization features, economic infrastructure and cultural characteristics. it aims to teach students different perspectives and approaches to media research, and train their ability of observing, criticizing and researching on mass media. its contents cover the emergence and application of electronic technology, political economics of radio and tv broadcasting, broadcasting as a public service, the administration of radio and tv broadcasting, broadcasting and society, the production of radio and tv programs, new technology and the reformation of chinese radio and tv broadcasting in the context of globalization and marketization, etc.
7. textbooks:
《理解电视：电视节目类型的概念与变迁》，麦克奎恩著，苗棣译，华夏出版社。
8. credit and hours: 2 hours per week, 36 hours in total, 2 credit
9. test mode: written examination
———————————————————————————————————————
．：社会调查方法
．: social research
．:
．: compulsory course
．: undergraduates of journalism major, junior
．
this course introduces to students the concepts of research methods and major theory sources in social research. another purpose of this course is to enable students to apply fundamental methods of social research in practical problems solving. and students will also learn knowledge regarding the development of social research, its methodology, its structure, observation approach and analysis of materials, etc.
．
babbie, earl. 2000. the practice of social research (8th edition). beijing: huaxia press.
．: 2 hours per week, 36 hours in total, 2 credit
． written examination
———————————————————————————————————————
!. course title: 现代汉语
．: modern chinese
3. course code::
4. category: compulsory course
5. students: undergraduates of journalism major, freshman
6. course description:
this course aims to pass on to students basics of modern chinese in a systematic way, to broaden students’ academic horizon, and improve their language proficiency in general and the ability of analyzing language texts in particular. students are also required to correct language errors both in their writing and speaking, as well as to be able to evaluate certain stylistic features of some writings such as journalistic language. the main part of teaching contents will cover the general knowledge of modern chinese: its phonetic system, vocabulary and grammar, etc.
7. textbooks:
huang borong & liao xudong (eds). contemporary chinese (3rd edition). beijing: higher education press.
8. credit and hours: 2 hours per week, 36 hours in total, 2 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 政治传播学
．: political communication
．:
．: compulsory course
．: undergraduates of journalism major, sophomores
．
this course gives an introduction to the contents, functions and modes of political communications, focusing on the interactive relationship between politics and communications. its purpose is to enable students to understand the basics of political communications, grasp the rules and logic of pc and apply relevant theories into political environment and case analyses.
．
mcnair, brian. 2003. an introduction to political communication (1st edition). beijing: xinhua press.
8. credit and hours: 2 hours per week, 36 hours in total, 2 credits.
9. test mode: written examination
———————————————————————————————————————
．: 公共关系概论
2. course title: public relations
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, juniors
6. course description:
this course is to inform students of basic pr knowledge: the beginning and development of pr in its modern times, the institutions for pr and the working procedure of pr. emphasis will be given to discussions regarding practice and techniques in handling the pr, such as the organization, image analysis, image design, self-promotion and application of potential development. contents may also include the definition of pr, its constituents and features, the functions of pr, the training, examining and managing of pr practitioners, the basic patterns of pr managing. it will also touch upon the implementation of pr research, pr planning and pr communication. what’s more, students also need to know how public relations may be realized, e.g. through news reports, charity work, press conferences, ceremonies, expos, polls, visits, awards and speeches, etc. as well as to know the significance and implementation of these activities.
7. textbooks:
hu baijing. 2008. public relations. beijing: xinhua press.
8. credit and hours: 2 hours per week, 36 hours in total, 2 credits
9. test mode: written examination
———————————————————————————————————————
1. course title:中国文学史
2.course title: history of chinese literature
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, freshmen
6. course description:
this course introduces the development of chinese literature since pre-qin period until modern times. its contents cover an introduction of the trends of chinese literary thoughts, analyses of major authors’ master works, their ideological significance and aesthetic values. it aims to teach students how to better examine and appreciate literature works and enhance their ability to understand traditional chinese culture. on the whole, classes will be conducted through lectures by the teacher , which may be followed by discussions among students.
7. textbooks:
you guoen. 1963. history of chinese literature. beijing: people’s literature press.
8. credit hours: 2 hours per week, 72 hours in total, 4 credits
9. test mode: written examination
1. course title:新闻学概论
2. course title: introduction to journalism
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, freshmen
6. course description:
the course covers a range of topics, via multi-media teaching methods, including nature of journalism, basic rules of journalism and media, the role, status and function of journalism in social life, and principles, methods and special features of journalism. the goal of the course is to help students construct a correct sense of value and professional behaviour concerning journalism.
7. textbooks: liu jianming. 2007. a course book on theories of journalism. beijing: communication university of china.
8. credit and hours: 3 hours per week, 54 hours in total, 3 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 中国新闻传播史
2. course title: history of journalism and communication in china
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, freshmen
6. course description:
the course introduces students to the history of journalism and communication in china, by discussing various topics including journalistic activities in ancient china, the introduction of modern journalism, early foreign press in china, the development of chinese press in modern times, contemporary chinese press since 1949, and the latest reform in journalism and the industrialization of the media since the 1990s.
7. textbooks: fang hanqi. 2002. history of journalism and communication in china. beijing: people’s university of china press.
8. credit and hours: 3 hours per week, 54 hours in total, 3 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 外国新闻传播史
2. course title: history of journalism and communication in foreign countries
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, sophomore
6. course description:
the course aims to broaden students’ vision of journalism by introducing them to many topics in foreign journalism, including western journalism and communication before the 17th century, the development of british, french, american, german and japanese press (groups) in modern and contemporary times, the evolution of press in the russian area, the birth and status-quo of modern journalism and communication, the development of present-day television, broadcasting and international communication. upon completion of the course, students will be able to view journalism in a contrastive manner.
7. textbooks: zheng chaoran. 2000. history of journalism and communication in foreign countries. beijing: people’s university of china press.
8. credit and hours: 3 hours per week, 54 hours in total, 3 credits
9. test mode: written examination/ term paper
———————————————————————————————————————
1. course title: 国际传播
2. course title: international communication
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, junior
6. course description:
this course is designed to equip students, via introducing important theories and empirical results in the field of international communication, with the knowledge of the operation mechanism, rules, laws and ethics concerning global communication under the context in which global politics, economy and technology become integrated. it helps students acquire the spirit of critique. the content of course includes a comprehensive introduction to the historical change and theoretical framework of international communication, selected global cases, elaboration of theories and an introduction to the process and trend of the globalization of communication and media industry, and the influence of such process and trend on world cultures and on the utilization of new technology in future communication era. teaching methods include watching videos and in-class discussion.
7. textbooks:《国际传播：延续与变革》，[英]达雅·屠苏著、董关鹏主译，新华出版社，2004年版
8. credit and hours: 3 hours per week, 54 hours in total, 3 credits
9. test mode: submission of essay
———————————————————————————————————————
1. course title: 新闻传播学前沿论坛
2. course title: frontier forum of journalism & communication
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, junior
6. course description:
this course is designed to broaden knowledge horizon, enrich knowledge structure and foster theoretical attainment and awareness of emotions of the students, via introducing current trends and theoretical developments of the discipline by scholars and practitioners of journalism and communication both home and abroad. the content of course includes an involvement of the latest results of theoretical research and industry developments concerning this discipline, an extensive introduction of the frontier knowledge of journalism and communication of china and beyond, and also classical cases of media communication. teaching methods are flexible and are at the lecturer’s discretion.
7. textbooks: lecture notes and handouts
8. credit and hours: 3 hours per week, 54 hours in total, 3 credits
9. test mode: submission of essay
———————————————————————————————————————
1. course title: 新闻写作
2. course title: news writing
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, sophomore
6. course description:
this course is designed to help students master the norms and writing techniques of varied news forms and the utilization of such norms and techniques in news writing practice, on the basis of understanding the fundamental principles, methods, requirements and techniques of news writing. it involves message writing, report writing, exclusive interview, feature story and in-depth report and other news forms. teaching methods include lecturing and training in class, supplemented by after-class assignments. multi-media will be used.
7. textbooks:《新闻写作教程》，刘明华徐泓张征人民大学出版社2002年3月第一版
8. credit and hours: 2 hours per week, 36 hours in total, 2 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 新闻评论
2. course title: journalism comment
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, sophomore
6. course description:
this course is designed to help students understand the requirements in writing varied forms of journalism comment, to equip them with the ability to use common forms to write and independently analyze specific works and journalism phenomenon. it involves the definition, feature, function, effect and origin of journalism comment. it deals with selection of a subject, the approach, title, structure and way of argumentation of journalism comment. it also covers varied forms of journalism comment and comment on varied mediums and their different features and application. teaching methods include lecturing and training, supplemented by after-class assignments. multi-media will be used.
7. textbooks:《新闻评论教程》，秦珪胡文龙，人民大学出版社，2006年11月
8. credit and hours: 2 hours per week, 36 hours in total, 2 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 广告学概论
2. course title: an introduction to advertising
3. course code:
4. category: optional course
5. students: undergraduates of teaching chinese as a foreign language major, senior
6. course description:
this course aims to help the students know the basic theories of advertising, grasp the general laws of advertising communications, acquire the basic practical ability of making creative advertisements as well as making advertising documents and plan books. the teaching content includes the basic theories and knowledge of adverting, a brief history of advertising, advertising positioning, advertising appeals, advertising psychology, advertising creativity, advertising documents, advertising media, plan books, international advertising and advertising laws and regulations. the focus is on advertising creativity and advertising documents. the teaching method is the combination of teacher’s teaching and students’ appreciation and creation of advertisements, with the assistance of multi-media.
7. textbooks:
ni ning, a course in advertising. beijing: people’s university of china press, 2004.
8. credit and hours: 2 hours per week, 18 hours in total, 1 credit
9. test mode: written examination
———————————————————————————————————————
1. course title: 传播学概论
2. course title: an outline of communication theory
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, junior
6. course description:
this course is designed to, via introducing the inception, development and status quo of communication, help students know the major scholars and their academic perspectives in the field of communication study. it helps students apply communication theories to phenomena and understand the preliminary methodology of communication study, and hence start to research in this field. it aims to foster a spirit of critique and to encourage doubts against extant theories. with its strong theoretical requirements of the course, the teaching methods will be mainly relied on lecturing and be supplemented by discussion.
7. textbooks:《传播学纲要》，陈力丹闫伊默著中国人民大学出版社，第一版
8. credit and hours: 3 hours per week, 48 hours in total, 3 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 新闻编辑
2. course title: news editing
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, junior
6. course description:
this course aims at introducing to the students the basic theoretical and practical knowledge of news editing. foster their capability in practical work in the choice and editing of news.
7. textbooks:《新闻编辑学教程》，吴飞著，高等教育出版社，第一版。
8. credit and hours: 3 hours per week, 48 hours in total, 3 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 世界史要论
2. course title: issues in global history
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, junior
6. course description:
this course gives a brief idea on the development of global history. through individual topics, students will learn the forming, development and features of various cultures and discuss the communication and integration of cultures under the circumstance of globalization. this course will help the students to build historical consciousness including world history, ancient civilization, politics in ancient countries, christian culture and the forming of western and eastern culture, transition of western europe to modern times, the forming the nation-state, structure of modern countries, science and industry, expand of europe, spread of modernization and the contemporary world system, etc.
7. textbooks:《世界史》，吴于廑、齐世荣编，高等教育出版社；《世界文明史》
8. credit and hours: 23 hours per week, 36 hours in total, 2 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 社会学概论
2. course title: introduction to sociology
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, sophomores
6. course description:
this course aims at introducing to students some basic concepts, theories and research methods of sociological studies. its contents include main sociological areas such as culture and society, social interactions and daily life, community, family, clan and social mobility, physical, gender, social stratification inequalities, as well as mass media and communications, population growth and ecological crisis, etc. the course is not just a systematic introduction to sociology; it is also to help students put theory into practice and facilitate their understanding of social changes and social problems and necessary solutions. special attention will be given to the close relationship between the changes of modern society and media and communications, which is a very important focus in modern sociology.
7. textbooks:
giddens, anthony. 2003. sociology (5th edition). beijing: beijing university press.
8. credit and hours: 2 hours per week, 36 hours in total, 2 credit
9. test mode: written examination
———————————————————————————————————————
1. course title: 初级采访写作
2. course title: preliminary news gathering and writing
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, freshman
6. course description:
this course is closely related to journalism and mass communications theories. it will systematically inform students of the development regarding ideas and practices of news gathering in modern mass communications. besides, it will touch upon chinese institutions for journalistic industry and relevant policies, and thus help students with their study of some basic principles of news gathering. what is more, the course is to familiarize students with the social roles and professional ethics of journalists, enable them to seize the dialectical interaction between news and society so as to promote students’ news gathering practices to a higher level. in terms of skills acquisition, students will learn some fundamental methods of news gathering, and employ various approaches to different tasks independently.
7. textbooks:
liu haigui. 2008. a textbook of news gathering. shanghai: fudan university press.
8. credit hours: 2 hours per week, 36 hours in total, 2 credits
9. test mode: written examination
———————————————————————————————————————
1. course title: 广播电视新闻概论
2. course title: introduction to the tv and radio media
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, junior
6. course description:
this course offers an introduction to the development of electronic media, especially the technical development of radio and tv broadcasting, and their legislation system, organization features, economic infrastructure and cultural characteristics. it aims to teach students different perspectives and approaches to media research, and train their ability of observing, criticizing and researching on mass media. its contents cover the emergence and application of electronic technology, political economics of radio and tv broadcasting, broadcasting as a public service, the administration of radio and tv broadcasting, broadcasting and society, the production of radio and tv programs, new technology and the reformation of chinese radio and tv broadcasting in the context of globalization and marketization, etc.
7. textbooks:
《理解电视：电视节目类型的概念与变迁》，麦克奎恩著，苗棣译，华夏出版社。
8. credit and hours: 2 hours per week, 36 hours in total, 2 credit
9. test mode: written examination
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．：社会调查方法
．: social research
．:
．: compulsory course
．: undergraduates of journalism major, junior
．
this course introduces to students the concepts of research methods and major theory sources in social research. another purpose of this course is to enable students to apply fundamental methods of social research in practical problems solving. and students will also learn knowledge regarding the development of social research, its methodology, its structure, observation approach and analysis of materials, etc.
．
babbie, earl. 2000. the practice of social research (8th edition). beijing: huaxia press.
．: 2 hours per week, 36 hours in total, 2 credit
． written examination
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!. course title: 现代汉语
．: modern chinese
3. course code::
4. category: compulsory course
5. students: undergraduates of journalism major, freshman
6. course description:
this course aims to pass on to students basics of modern chinese in a systematic way, to broaden students’ academic horizon, and improve their language proficiency in general and the ability of analyzing language texts in particular. students are also required to correct language errors both in their writing and speaking, as well as to be able to evaluate certain stylistic features of some writings such as journalistic language. the main part of teaching contents will cover the general knowledge of modern chinese: its phonetic system, vocabulary and grammar, etc.
7. textbooks:
huang borong & liao xudong (eds). contemporary chinese (3rd edition). beijing: higher education press.
8. credit and hours: 2 hours per week, 36 hours in total, 2 credits
9. test mode: written examination
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1. course title: 政治传播学
．: political communication
．:
．: compulsory course
．: undergraduates of journalism major, sophomores
．
this course gives an introduction to the contents, functions and modes of political communications, focusing on the interactive relationship between politics and communications. its purpose is to enable students to understand the basics of political communications, grasp the rules and logic of pc and apply relevant theories into political environment and case analyses.
．
mcnair, brian. 2003. an introduction to political communication (1st edition). beijing: xinhua press.
8. credit and hours: 2 hours per week, 36 hours in total, 2 credits.
9. test mode: written examination
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．: 公共关系概论
2. course title: public relations
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, juniors
6. course description:
this course is to inform students of basic pr knowledge: the beginning and development of pr in its modern times, the institutions for pr and the working procedure of pr. emphasis will be given to discussions regarding practice and techniques in handling the pr, such as the organization, image analysis, image design, self-promotion and application of potential development. contents may also include the definition of pr, its constituents and features, the functions of pr, the training, examining and managing of pr practitioners, the basic patterns of pr managing. it will also touch upon the implementation of pr research, pr planning and pr communication. what’s more, students also need to know how public relations may be realized, e.g. through news reports, charity work, press conferences, ceremonies, expos, polls, visits, awards and speeches, etc. as well as to know the significance and implementation of these activities.
7. textbooks:
hu baijing. 2008. public relations. beijing: xinhua press.
8. credit and hours: 2 hours per week, 36 hours in total, 2 credits
9. test mode: written examination
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1. course title:中国文学史
2.course title: history of chinese literature
3. course code:
4. category: compulsory course
5. students: undergraduates of journalism major, freshmen
6. course description:
this course introduces the development of chinese literature since pre-qin period until modern times. its contents cover an introduction of the trends of chinese literary thoughts, analyses of major authors’ master works, their ideological significance and aesthetic values. it aims to teach students how to better examine and appreciate literature works and enhance their ability to understand traditional chinese culture. on the whole, classes will be conducted through lectures by the teacher , which may be followed by discussions among students.
7. textbooks:
you guoen. 1963. history of chinese literature. beijing: people’s literature press.
8. credit hours: 2 hours per week, 72 hours in total, 4 credits
9. test mode: written examination
